The practice of law remains a challenging environment for both law firms and in-house counsel teams, with ever-increasing efficiency and productivity goals running up against consistently high expectations for excellent legal services. To succeed in this environment, stakeholders must harness a range of innovative approaches to deepen and enhance the nature and characteristics of law firm/in-house relationships. Both law firm practitioners and in-house lawyers will benefit from this panel discussion of effective and cutting-edge uses of secondments, partnerships on social responsibility and social impact causes, mentorship collaborations, and other approaches to deepening the inside/outside counsel relationship.